9-FIGURE
REVENUE LED
Teams responsible for hundreds of millions
15+ years
ENTERPRISE SALES & GROWTH
Salesforce | Rippling | Checkr
60+
HIRES
Across sales and leadership
MEET THE FOUNDER
Steve Turchan
FOUNDER, PRAETORIAN GROWTH ADVISORY
I'm Steve. I spent the last decade in the enterprise tech trenches of San Francisco and New York, leading sales at Salesforce, Checkr, and Rippling. I'm based in South Florida now and work with teams across both coasts and anywhere the growth problem is interesting.
“Most companies don't have a demand problem. They have an execution problem.”
I care more about the growth problem itself than about any one product. How a business wins customers, and how that becomes repeatable. That is why I built Praetorian.
The name is deliberate. The Praetorian Guard protected Rome's leaders through times of change. I do the same for founders, owners, and leadership teams. Read the terrain, then act. Across my career I have generated and influenced more than $100M in pipeline and led teams responsible for hundreds of millions more.
WHO I HELP
Different terrain. Same objective: make growth repeatable.
Whether you're a founder with your first ten customers or a 50-year-old business built on referrals, growth that leans on one or two people is fragile.
founders
From founder selling to a real engine
Turn gut-led selling into a process your team can run, so growth holds when you step back.
PRE-IPO LEADERSHIP
Predictable revenue at scale
Tighten execution into efficient, repeatable growth that holds
up to scrutiny.
VCS & CAPITAL ALLOCATORS
A fixer for your portfolio
Great product, stalled sales? I'm the operator you send in,
and I read sales execution before you write the check.
ESTABLISHED & LEGACY BUSINESSES
Modern selling, no buzzwords
Insurance, real estate, services, trades. A real sales process
so growth stops depending on a few rainmakers.
HOW I WORK
No recycled playbooks.
Every growth problem is different. We find what is actually broken, then fix it in order.
01
Find the bottlenecks
Pinpoint what is really holding growth back.
02
Read the
Pipeline
See where revenue is leaking out.
03
Sharpen the message
Match what you say to what the market wants.
04
Build accountability
Tighten structure,
ownership, and execution.
05
Turn strategy into action
Hands-on execution and clear priorities.
WHAT I DO
Four ways I help you grow
Know who to sell to
Your best-fit customers, your message, and how you reach
them.
Build a pipeline that holds up
Outbound, qualification, and forecasting you can actually
trust.
Build the team
Hire, ramp, and coach salespeople who produce
Win the deals that matter
Strategy on your biggest, most complex deals, first call to
close.
WAYS TO WORK TOGETHER
Start light or go all in
Most engagements run on a 90-day minimum so the work has room to show.
Pick the depth that fits, step up as it pays off.
GTM Diagnostic
PROJECT
A focused audit or sprint to find what is breaking and map the fix.
Strategic Advisory
ONGOING
A steady hand on strategy, messaging, and the hard calls.
Fractional GTM Advisor
ABOUT 1 DAY/WEEK
Founder-led sales, GTM strategy, and light hands-on execution.
Fractional VP Sales
ABOUT 2 DAYS/WEEK
Pipeline, sales process, hiring, and coaching for a scaling team.
Embedded GTM Leader
ABOUT 3 DAYS/WEEK
A hands-on operating role with team management and board
visibility. Close to full-time, for the right company.